Global lead-acid battery market competition status
From the perspective of global lead-acid battery production capacity, China is producing a big country, with a proportion of global growth reaches 45%, followed by the United States, the output ratio is approximately 32%, Japan is ranking third, accounting near 13%, in addition There are also Germany. The world's lead-acid battery sales ranks in the forefront of the United States mainly include the United States Ruite Group, EXIDE Group (including German Sunshine Company), Japan Tang Ya, Sinawei, and Japan Panasonic Company.
The lead-acid battery is the largest battery product in the world. The product accounts for 50% of the total battery, accounting for 70% of the rechargeable battery, even in the world's most developed countries and regions such as Europe and America, still in large production and Use lead-acid batteries. In the structure of the lead-acid battery product, the start-up lead-acid battery is more than 48%, followed by the power-based lead-acid battery, accounting for 28%, and the proportion of the spare and energy storage lead-acid battery is 15%.
From the number of competition, the industry growth rate, exiting barriers, homogenization, and competition level, the industry is in mature stage, the industry's overall quality is uneven, most companies focus on low-end products, fight price wars, existing business competition fierce.
Multinational companies accelerate the layout of the Chinese market
China's huge market potential and low-cost resources have always been an important cause of direct investment of multinational companies. In recent years, the market competition is intensified. The price of raw materials has risen, and multinational companies face more intense market competition, with China's external openness. The value links that multinational companies enter China have gradually increased.
90% of multinational companies in the China market intended to increase investment, and their investment sector extends from the original manufacturing industry to R & D, service, sales. The gradually entering value links lack effective integration between each other, and the synergistic effect cannot be fully utilized. These reasons require multinational companies to re-integrate resource and capabilities in China to give greater economic benefits.
1. Mergers and recombination expand business scope
Foreign investment adopts joint venture, M & A to enter China's lead-acid battery industry, such as Panasonic Electric Industry Co., Ltd. and Shenyang Northeast Battery Co., Ltd. jointly established Panasonic Battery (Shenyang) Co., Ltd. Of course, after China's accession to the WTO, foreign capital entered China's capital market and joint ventures to Chinese companies, and mergers are inevitable. Foreign companies that have both funds and high-tech and advanced management experience should welcome. While foreign capital, technology and management enters the Chinese market, it has also promoted the improvement of China 's industry technology and competitiveness.
.2. Increase technology research and development
Multinational companies have focused on technology research and development in China, and the research and development investment in China is getting bigger and bigger. Lead-acid battery industry multinational corporations have entered China to develop well with China's local development, there are long history or more advanced enterprises to carry out strong joint strategies, and have gradually developed, occupying China's domestic market.
3. Implement localized management
While implementing the globalization strategy, the multinational company is actively promoted, whether it is employee or operation mode, or even a supplier, nearly 100% of localized management. On the one hand, it can reduce production costs, close to users, supply products and services in the ground, form an industrial supply chain locally; on the other hand, by using advanced management philosophy to optimize management mode, it can improve the business efficiency of enterprises. Enable companies to get better into the Chinese market.
4. Control core technology
Market competition is essentially the context of modern technology, which is the competition of technological innovation. Multinational companies have dominated the most critical elements such as product standards, core technologies in the transfer of product standards, core technologies. And through the continuous investment of research and development, enhance its own technological innovation capability, use new materials, new process development, develop new environmental protection products, occupying highlights of technology, and improve the degree of monopoly on key core technology to obtain high profits.
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